On my internship in London this week, I spent a lot of time in East London doing a mailout for Ella. Literally most streets in Shoreditch, Hoxton, Old Street and Brick Lane had all these Kate Moss for Supreme posters - I think its such a great ad campaign. Its so basic but just having Kate Moss in a simple white tee with the logo and a leopard print fur coat and this repetition of the same poster over and over again is so effective - its rough and ready and its easy to remember... well I'm a fan anyway!
Sophie xo
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